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New England multiple listing service first MLS to sign up for Zillow Listings Feed Program
Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in Zillow’s Listings Feed program, which launched in November 2007. To date, the Zillow Listings Feed program has attracted several top brokerages for participation, and now allows all customers of MLS PIN to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow’s users with a more robust search experience. Each listing will include a description of the property with multiple photos and contact information for the listing agent, including links back to the listing brokerage’s Web site where they can find more information and connect with a sales associate to guide them through the home buying and selling experience.In addition to providing their customers with free marketing exposure to their current listings, MLS PIN is participating in Zillow’s new Virtual Sold Sign™ program. Through the Virtual Sold Sign program, attribution for previous listing agents or brokers becomes a part of that home’s lasting history on the Zillow Home Details page. This provides valuable ongoing marketing exposure for free, with 50 percent of all homes nationwide having been viewed on Zillow. Massachusetts is the most viewed state with 83 percent of homes having been viewed.
For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing.
“Zillow has already proven to be an effective selling tool for many of our customers and we’re excited to provide our customers with even more marketing exposure for themselves and their listings,” said Kathy Condon, president and CEO of MLS Property Information Network, Inc. “We’re especially thrilled about the Virtual Sold Sign program, as our customers’ successful sales are the most important marketing asset they have.”
Added Jorrit Van der Meulen, Zillow vice president of partner relations, "We’re delighted to have MLS Property Information Network as our inaugural MLS partner as they recognize the valuable resource Zillow is to their customers. This is a true testament to their progressive outlook, and we look forward to signing more multiple listings services in the near future."
For more information about MLS PIN, visit www.mlspin.com. For more information about the Zillow Listings Feed program and Virtual Sold Sign program, visit www.zillowfeeds.com.
About MLS Property Information Network, Inc.
MLS PIN is a privately REALTOR® owned multiple listing service with approximately 30,000 participants and subscribers throughout New England, which manages a comprehensive database of more than 60,000 listings for sale. It is the largest MLS in New England, and one of the top ten in the nation.
About Zillow.com
Zillow.com is an online real estate community where homeowners, buyers, sellers, and real estate agents and professionals find and share vital information about homes, for free. Launched in early 2006 with Zestimate® values and data on millions of U.S. homes, Zillow has since opened the site to free listings, community input, data and dialogue, including "Home Q&A." Zillow's goal is to help consumers become smarter about real estate and be the most efficient marketing channel for real estate professionals. One of the most-visited real estate Web sites, Zillow was the only Internet company named by Advertising Age magazine to its 2006 "Marketing 50" list of the most powerful consumer brands. Zillow is headquartered in Seattle and has raised $87 million in funding.
Zillow.com, Zillow, Zestimate and Virtual Sold Sign are trademarks and/or registered trademarks of Zillow, Inc.
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Melissa Lindberg, MLS Property Information Network, Inc.
800-695-3000 ext. 7121
mlindberg@mlspin.com
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